Sidney Mills Reggae Page for Producers Musicians and Friends
network for serious producers and musicians uplifting reggae
Promoting our music in 2008
Where shall we start?
Is it better to promote via the web or pay for radio play (as they claim "they don't charge" )
Is it better to promote via the web or pay for radio play (as they claim "they don't charge" )
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Replies to This Discussion
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Permalink Reply by Benjy Myaz on -
A very serious question Sidney..
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Permalink Reply by Dean on -
Having worked in broadcasting many moons ago, things haven't really changed. However, in my mind, one very pertinent question is: What is the artist's objective? Trying get on the "charts" and "blow up", or maintain control of the product, and have a wider audience, but can be somewhat harder to track? (Don't forget consistent touring).
The Web is the place in my book. One controls the product, the placement, the exposure, and other facets this way. It comes down to how MUCH presence one has on the Web, along with the intangibles of how the product is PERCEIVED by an audience.
In the U.S. reggae will always be a niche genre, and will never be mainstream enough except for a chosen few, who will "blaze up" and then sputter out.
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Permalink Reply by Vincent Varco on -
I agree that the web is the place to promote although pay for play radio is another valid avenue if you have the funds. in my mind it comes down to reaching your audience by any means necessary and holding them. It doesn't do an artist service if they have achieved 100,000 plays on a myspace like page and have reaped only 100 sales so the true question is how to convert these 'fans' into paying customers.
Peace
Vince
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